The Story Behind Baste Duterte's Billboard in Guadalupe EDSA #Stopthepain

The Story Behind Baste Duterte's Billboard in Guadalupe EDSA #StopthePain

(Photo Credit to Sec Judy Taguiwalo Official FB Page)

Have you seen this billboard lately? 

On the forefront the presidential son Sebastian "Baste" Duterte posing with some tribal minority with a hash tag #Stopthepain

The billboard is an ad for a painkiller ointment brand "Katinko" but this is no ordinary advertisement. It has a message from the lumads from tribal minorities stop the pain not just from body pains that would be treated by the advertised products but stop the pain of discriminating our tribal minorities in the Philippines.

Katinko also released a video clip ad on its FBPage with interviews from baste and some tribal minorities personal experience the message is simple and clear. 

Let us not Discriminate our Indigenous minorities. Let us not mocked how they speak, they dressed, or their culture.

Stop the Pain! Respect begets respect we have a very colorful culture and tradition we must appreciate the uniqueness of our tribal minorities we must be proud that we still have them the remnants of our identity as Filipinos. 

Let us not forget before we were colonized we have our own culture, we have our own tradition, we have our own identity as a Filipino. That is something we can be proud of we can call our own.

(Video from Katinko FB Page)

"Kayong mga Lumad, just remain who you are. You are the real Filipino, you are the people who identifies who the real Filipino is so hold on to that"
End Discrimination! Stop the Pain!
~ Sebastian "Baste" Duterte